Paired Preference Tests
نویسنده
چکیده
In consumer research, the role of the paired preference test appears to be sacrosanct, whether deserved or not. Paired preference simply means putting one product up against another, and instructing the respondent to indicate which one the respondent prefers. The ‘preference’ measure does not show how much one product is liked (or how much more one product is liked versus another). Rather, the paired preference test is simply a head to head match, with ‘winner take all’ (on at least a person by person basis). The results of paired preference tests are reported in percents, rather than in degree of liking (as would be reported in a scaling exercise).
منابع مشابه
Conditioned acceptance and preference but not altered taste reactivity responses to bitter and sour flavors paired with intragastric glucose infusion.
Nutrient-conditioned flavors preferences are thought to involve an increase in flavor palatability (hedonic evaluation). Consistent with this view is the recent finding that a sweet flavor paired with intragastric glucose infusions elicited more hedonic taste reactivity (TR) responses than did an alternative sweet flavor paired with intragastric water. The generality of this finding was examine...
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